[ ih-mur-zhuhn ] noun: State of being deeply engaged or immersed

IMMERSE YOURSELF within the world’s most innovative life coach training and certification program, while starting to authentically build your business, with John Strasser and the Insight Coaching Community.

We’re on a mission to transform the coaching space from one based on talking, telling, and teaching to one based on deep and impactful coaching.

People don’t need more information. They need transformation.

Coaches in Immersion learn the art of creating transformative coaching experiences for their clients by listening, reflecting, asking, and being—being curious, being present, and being professional. Join us and become an incredibly confident and powerful coach, the kind that people never forget.

What We Offer

We have two paths you can take, both equally impactful depending on your focus. 

Immersion is our Insight Coaching Certification & Training by Doing Program. It focuses more on developing your coaching skills and confidence, while still teaching you how to create paying clients. This is for all coaches, from brand new to fully established, who want to coach powerfully. 

Genesis is our Professional Coach Certification & Business Building Program. It focuses more on creating programs and paying clients, while still teaching you how to coach at the highest level. This is for established coaches who want to get their business going and increase income. Learn more about Genesis HERE.

Who This Is For

Immersion is for you if...

You want to pursue coaching and resonate with the truth that transformative experiences come from insight rather than more information.


You want to learn to coach by coaching a lot, with the guidance and support of master coaches in a safe space, while letting go of all the fears that keep coaches stuck.


You want to become a Certified Coach and would like to experience the most innovative training with the highest standards of any program in the world. You will become an incredible coach.

What’s The Difference

There is a HUGE difference between Immersion and all the cookie cutter, be-the-expert-in-your-niche programs out there.

With other programs, when you graduate you have to start. With Immersion, when you graduate you’ve already started. 

With other programs, the focus is on solving problems and offering solutions. With Immersion, the focus is on moving people away from problems and into possibilities.

With other programs, the learning is a passive, boring, seems-to-take-forever activity. With Immersion, the learning is an engaging, confidence-building, fun and inspiring experience. 

We are operating at a completely different level.

What Needs To Happen

Here’s what needs to happen for you to become an incredible coach.

1. You need to be coaching as much as possible.

Most coaches spend most of their time doing everything else EXCEPT coaching. The more you coach, the more confident and better you will become. And the more confident and better you become, the more referrals you will get. The best marketing is being a powerful coach, and that happens from coaching. You MUST be coaching all the time. 

2. You need to be taking your clients deep.

People don’t hire life coaches to teach them about life or give them a bunch of opinions or advice—they don’t need more information. They hire coaches who help them access their own inner-expertise to create what they never thought possible. And they sign up for long-term coaching agreements after life-changing coaching experiences.

3. You need to be creating paying clients NOW.

Most coaches spend all their energy trying to get people interested in their coaching when they could be getting interested in people. Paid coaching agreements are the result of connecting with people and ultimately coaching them. Successful coaches stop waiting for conditions to be perfect to take action. NOW is the best time and the only time to start creating relationships. 

4. You need to be experiencing insight.

Insight is the starting point of all change. Creating a thriving coaching business has more to do with how you change than how you coach. The world’s top coaches have experienced the most impactful insights along the way. You can’t take your clients deeper than you’ve been yourself. You MUST be changing, growing, and stepping into your power.

5. You need to be getting into action.

You don’t need more information, more modules, or more techniques. Successful coaches know that excessive learning is avoiding. Action is the antidote to fear and the avenue to success. Getting into action creates energy, and the energy awakens you, inspires you, and becomes the channel through which what you were meant to do can emerge.

6. You need to be investing in yourself.

Most coaches want fully committed clients yet aren’t fully committed themselves. Investing in your development as a coach and getting coached is imperative. You can’t see what you can’t see, the journey to becoming a successful coach has more to do with your personal growth than coaching, and you will never create paying clients without paying yourself.

What Happens When You Join

You begin coaching in a safe environment, with the guidance of John Strasser, our Team, and all the coaches within our Community. 

Some of the feedback we receive is how impressed coaches are with the effectiveness of Insight coaching and the ease at which they begin to get it right away. 

You also get coached and get to witness coaching, which is the path to mastering the Insight Coaching Guiding Principles.

Who you are and how you show up in the world as a coach as well as a human being changes. 

Immersion is a transformative technology that results in coaches transcending all the fears and stories that show up. What if I fail? What will people think? Later will be better.

What You Will Learn

You will learn to stop waiting for conditions to be perfect.

You will learn that the best time and the only time is NOW. 

You will learn that true learning comes from taking action. 

You learn the power in creating your own community.

You learn that being in a Community equals power. 

You learn that investing in YOU creates commitment. 

You learn that going for your dreams is the ultimate guru. 

You will learn that you don’t have to know how to do it in order to do it—and you can get ready by getting started.

What You Will Do

You will experience the momentum and excitement that comes from joining a high-energy program and a high-level Community. 

You will experience the energy and effectiveness of our weekly Immersion Live Zoom Group Coaching Calls. You will experience the power of our Immersion Coaching Circles and Role Play Exercises. 

You will coach a lot. You will coach a minimum of 60 hours. Most coaches log many more hours during the first 4 months. 

You will have the opportunity to attend our Monday ICC Open Teamwork calls. Join other Insight Coaches each week to “do the work”—clock in like a Pro Coach and take the actions to build your business. 

You will have access to our Immersion Coach Training Materials: Videos, audios, PDFs, and Case Studies—all dripped to you each week within an online course. The Materials alone are worth the price of admission. They will blow you away. 

You will receive endless support. You will be assigned a Mentor Coach as well as Coaching Partners, other coaches you regularly coach and coach you to develop your coaching skills. 

You will connect with and get to know the other coaches in our Community dedicated to service from around the world. You will join our active and supportive Facebook group. You won’t have to do it alone anymore. What a relief. 

You will become a Certified Insight Coach (CIC) with a continued path to Certified Master Insight Coach (CMIC). While “being certified” in this business doesn’t guarantee your success, it feels good and represents your immense commitment to becoming an incredible coach. 

We are a member of the ACTO—the Association of Coaching Training Organizations—a globally recognized and highly respected community of coaching professionals. We have decided to NOT join the ICF. We are committed to a higher level of coach training and accountability, and we don’t want to be limited by their coaching frameworks and impersonal coaching guidelines. 

Immersion is intended for coaches with full-time responsibilities as well as those with more time to dedicate to their business. 


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