FOR COACHES READY TO BECOME WORLD-CLASS
THE ONE-YEAR ICC EXPERIENCE.
Make great money doing coaching you deeply believe in.
Spend one year becoming world-class at coaching, creating committed clients, and confidently charging for the transformation you create.
COACH. CREATE. CHARGE.
So your business finally reflects the coach you know you can be.
You’re a great coach.
So why aren’t you making more money?
You’re not new to coaching. You care deeply about the work. You’ve invested in becoming great at what you do.
And yet, your income may not reflect the coach you know you’re capable of becoming.
It’s easy to assume you just need more clients, better marketing, or higher prices.
But the real answer usually goes deeper.
YOUR COACHING
Your coaching may not be valuable enough—yet.
You may still be coaching problems, giving advice, staying too close to what clients already think is possible, or creating good sessions instead of extraordinary transformation.
YOUR CLIENT CREATION
You may be a great coach without consistently doing what creates a great coaching business.
Not enough conversations. Not enough offers. Not enough referrals or strategic partnerships. Not enough consistency.
YOUR CHARGING
You may create tremendous value—and still struggle to confidently charge for it.
Money. Self-worth. Rejection. People-pleasing. Enrollment. Commitment. All of it shows up when it’s time to name your fee and ask someone to commit.
Making more money as a coach requires becoming world-class at all three.
Time for you to become the best at coaching.
THE ICC APPROACH
You don't build a world-class coaching business by fixing one piece.
Becoming a better coach won't automatically create more clients.
Creating more clients won't matter nearly as much if your coaching isn't creating extraordinary transformation.
And creating extraordinary transformation won't build the business you want if you can't confidently charge for its value.
It all works together.
COACH
Become world-class at the craft so your coaching creates extraordinary transformation.
CREATE
Become world-class at creating clients so you consistently have people to serve.
CHARGE
Become world-class at charging for your value so your income reflects the transformation you create.
Better coaching creates more value. More clients create more opportunities to coach. Greater value gives you the confidence to charge more.
That's how you make great money doing coaching you deeply believe in.
THE ONE-YEAR EXPERIENCE
This is not a course you complete. It’s a year you spend becoming better.
You don’t become world-class by learning something once. You become world-class through repetition, practice, coaching, feedback, challenge, and doing the work in real time.
Inside ICC, you spend the year actively developing all three parts of your coaching business:
AND YOU DO IT TOGETHER
Surrounded by coaches who are also practicing, building, being challenged, taking risks, getting results, and becoming better right alongside you.
One year. Repetition. Real coaching. Real business-building. Real change.
EVERYTHING YOU NEED. ALL YEAR.
Three live practice spaces. One immersive year.
For one full year, you have access to COACH, CREATE, and CHARGE—three ongoing live experiences designed to continually strengthen your coaching, your client creation, and your ability to confidently charge for the value you create.
COACH
Become world-class at the craft.
Coach. Be coached. Witness extraordinary coaching. Practice the skills until they become instinct.
You’ll work on things like:
- From Problems to Possibilities
- Create Sacred Space
- Find the Real Challenge
- The Art of Going Deeper
- Fearless Truth-Telling
Along with coaching circles, feedback coaching, laser coaching, active witnessing, role plays, and virtually unlimited opportunities to coach and be coached.
CREATE
Become world-class at creating clients.
Build the relationships, conversations, referrals, projects, systems, and habits that consistently create opportunities to coach.
You’ll work on things like:
- No Conversations. No Clients.
- The Referral Business
- Create a Project Worth Talking About
- The Neuroscience of Getting Shit Done
- Create Bigger Opportunities
And you won't just talk about doing the work. You'll practice it, track it, get coached on it, and actually do it.
CHARGE
Become world-class at charging for your value.
Practice enrollment until talking about money, naming your fee, creating commitment, and asking someone to move forward become natural.
You’ll work on things like:
- Stop Selling Coaching Sessions
- Charge for the Transformation
- Lead the Enrollment Conversation
- Your Fee Is Not Your Self-Worth
- I Don’t Want Success
Along with enrollment conversation circles, pricing practice, Go for No, high-level coach conversations, and repeated opportunities to strengthen how you lead commitment.
AND EVERYTHING STAYS WITH YOU FOR THE YEAR.
Every live call + every recording
Attend live whenever you can and access the complete library of call recordings throughout your year.
Three complete Resource Centers
The Coaching Mastery Resource Center.
The Client Creation Resource Center.
The Enrollment Conversation Resource Center.
Your tools, frameworks, exercises, examples, and resources for COACH, CREATE, and CHARGE—all in one place.
Coaching Partners + Constant Practice
Connect with other ICC coaches to practice, coach, be coached, experiment, and continue developing outside the live calls.
Accountability + Community
You’re surrounded by coaches doing the same work—taking risks, creating conversations, hearing no, signing clients, becoming better coaches, and building businesses that matter.
Including focused community spaces like Go for No, where taking the uncomfortable action becomes something we practice together.
ICF Education Included
ICC also includes the ICF education hours needed to support your first ICF credential or the continuing education required to renew an existing credential.
That matters.
But it isn’t why you come to ICC.
You come to become a better coach, create more committed clients, charge more confidently, and build a business that finally reflects how seriously you take this work.
One year. Full access. Full immersion.
COACH. CREATE. CHARGE.
Not one after another.
All three. All year.
THE ROOM MATTERS
You don't become a great coach by yourself.
One of the most powerful parts of ICC has always been the coaches in the room.
These are people who care deeply about coaching and are serious about getting better at it.
And for an entire year, you're immersed in the work together.
You're coaching each other. You're being coached. You're practicing. You're getting feedback. You're having real conversations about what's working in your business and what isn't.
And you're being challenged to do what you said you'd do.
That's important.
Because it's easy to learn more about coaching.
It's easy to learn another business strategy.
It's much harder to consistently practice what you're learning, tell the truth about where you're falling short, and keep doing the reps required to actually change.
That's what happens inside ICC.
And I'm in the room with you.
I lead the calls. I coach. I teach what I'm learning. I tell the truth about what I'm seeing. And I challenge our coaches to become better at the coaching and better at the business.
I've never wanted ICC to become a library of information taught by people who aren't actively doing the work.
We coach. We practice. We take action. We get better.
And we do it together.
WHAT HAPPENS WHEN YOU DO THE WORK?
You become a better coach.
You start having coaching conversations you're genuinely proud of.
You stop waiting for clients to somehow find you and start consistently doing the things that create them.
You get more comfortable talking about money, asking for the commitment, hearing no, and charging for the value of the work.
And eventually, the business starts catching up with the coach.
THIS IS WHAT THAT CAN LOOK LIKE
(ICC COACH TRANSFORMATION VIDEO)
Most coaches know their work is valuable—but their business doesn't reflect it. ICC coaches transform how they coach, charge, and build commitment. Over eight years, our people have grown from 3–4 clients to 10–15, and increased their income 5X. But this isn't about tactics. It's about becoming a coach—and a business owner—worth the fees you're charging.
These aren't coaches who found some magic strategy.
They practiced. They changed. They did the work.
And their coaching and businesses changed with them.
READY TO GO ALL IN?
You already know you're a great coach.
Now let's build the coaching and the business that reflect what you're truly capable of.
Spend one year inside ICC becoming world-class at the three things that matter most:
COACH. CREATE. CHARGE.
So you can make great money doing coaching you deeply believe in, with clients who are fully committed to the work.
If you're an established coach who's ready to take both your coaching and your business seriously, I'd love to talk with you.
You'll complete a short application first.
If it looks like ICC could be the right fit, you'll book a private conversation with me.
We'll talk about where you are, where you want to go, and whether ICC makes sense for you.
No pressure. We'll decide together.
